Realtors Efforts Could Be Next Wave in Fundraising

Great article in the Politico yesterday entitled Realtors’ effort could be next wave in fundraising’

A year ago this week, the Supreme Court freed corporate America to fully engage in campaigns, prompting dire predictions that Big Oil, Wal-Mart or even foreign firms would suddenly flood the political marketplace.

That didn’t happen. But at least one industry sector quietly and without controversy became a major player in the 2010 midterms – in a way that some campaign-finance experts believe could be the wave of the future for 2012 and beyond.

The model: the “Realtors’ Party,” the moniker the National Association of Realtors gave to its $6.5 million election effort, which backed a bipartisan slate of 103 pro-Realtor candidates and saw election of 66 of them.

“The business community is figuring out they need to be their own best advocate,” said Greg Casey, president of the Business Industry Political Action Committee, which helps companies set up voter registration and education programs aimed at their employees. “There is a lot going on. In some cases, the Realtors could be the model.”

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