CalREDD/MRMLS to merge into new statewide mls.

Dear C.A.R. Member,

Big news to report from our board of directors’ meeting in Sacramento: On Saturday, June 12, the C.A.R. board of directors voted to approve a new structure for the statewide MLS that will merge the efforts of calREDD® with the Multi-Regional Multiple Listing Service Inc. (MRMLS).

This joint effort supports and is in line with the principles that have guided our efforts throughout the process of building a statewide MLS. The new structure will create one dynamic MLS provider serving more than 33,000 real estate professionals and 22 REALTOR® associations statewide.

It’s a huge stride forward for our members — combining our respective strengths and resources will significantly accelerate our shared vision and position the new entity to deliver even more expanded and efficient MLS services to you. You’ll have expanded access to MLS information, greater exposure for your listings, and eventually will be able to select either the calREDD® software system or the Tarasoft Matrix platform currently in use by MRMLS. You should expect to see even more choices and increased services over time.

Your Association will remain both a member and a fundamental part of the new entity, and will continue to have the right to approve actions such as merger, dissolution or sale of assets, changes in the purpose of the new entity, and changes in the board composition.

calREDD® and MRMLS will work closely during the transition to the new entity to ensure there are no disruptions in service, the needs of members continue to be met, and associations scheduled to join calREDD® are seamlessly added to the system. The Amador Association of REALTORS® is on schedule for a June 21 launch, followed by the Tehama Association of REALTORS® on June 28.

I’d like to thank our board, and the members of the calREDD® board of directors and its chairman, Mike Silvas, for their hard work and dedication to ensure that our members’ interests were front and center throughout the process. We’ll provide more information as our joint effort progresses.

Also at the Sacramento business meetings, your board of directors adopted a special purpose political assessment of $49 per member for 2011. This special assessment is for the California Real Estate Political Action Committee or, if the C.A.R. member chooses, to direct the funds to the C.A.R. general fund for non-candidate political purposes.

I can’t stress enough how valuable political involvement is. Whether it’s the legislature looking to tap REALTORS®, the transaction, or our industry for additional sources of funding, or placing restrictions on private property rights or on our right to conduct business, we must be continually vigilant in Sacramento to ensure that our interests are fairly represented. This is even truer in today’s fiscal environment, with politicians searching for every available means to cut the state’s ballooning deficits and produce a balanced budget.

Over the past few years, our coffers have dwindled, and while we still have a strong presence and a team of dedicated individuals working on our behalf at the capital, so has our influence. That’s why I contribute to C.A.R.’s political action funds, why I believe each member of the Association should support our efforts in this area, and why I wholeheartedly support your board of directors in their decision.

The special assessment takes effect for the 2011 dues bill cycle. Details on process and implementation now are being worked out; we’ll let you know additional information as it becomes available. I know I can count on you for your support.

Looking ahead, if you haven’t registered for CALIFORNIA REALTOR® EXPO 2010, taking place Oct. 5-7 at the Anaheim Convention Center, early-bird pricing has been extended through June 25, so take a few minutes to sign up today to take advantage of the savings. This year’s EXPO will feature exhibit booths, cutting-edge seminars, and other special events, while Tech Tuesday on Oct. 5 will offer a full day of technology training preceding CALIFORNIA REALTOR® EXPO. You can register online by visiting or calling toll-free (800) 242-2732.

C.A.R. also has negotiated a 25-percent discount off the registration fee for members to Inman Connect in San Francisco July 13-15; use promo code “CAR.” While you’re at Connect, don’t miss the Association’s four agent-focused sessions during Agent Reboot on July 12.  C.A.R.’s Agent Reboot sessions assist agents with “rebooting” their business and are scheduled from 1 p.m. to 5 p.m. For a full list of program sessions, please visit


Steve Goddard

2010 President


CalREDD & MRMLS Announce Merger Discussions. Does this mean lower fees?

calREDD®, MRMLS announce intent to merge the two MLSs; new multiple listing service will serve more than 33,000 real estate professionals statewide

LOS ANGELES (April 28) – calREDD® and the Multi-Regional Multiple Listing Service Inc. (MRMLS) today announced their intent to merge the operations of the two organizations, creating one dynamic multiple listing service (MLS) provider serving more than 33,000 real estate professionals and 22 REALTOR® associations statewide. Both boards of directors have agreed to a framework within which to finalize an agreement that will be presented to their respective associations and boards of directors for final approval.

“This is a compelling development for both calREDD® and MRMLS and, more importantly, for our respective members and participating REALTOR® associations,” said MRMLS President Richard Stone. “We look forward to a beneficial relationship that builds on our past successes and will continue to deliver an innovative, state-of-the-art MLS system to our expanded membership.”

MRMLS approved the concept at its April 26 board of directors meeting, following a similar decision by the calREDD® board of directors at its April 22 meeting. The merger is expected to go to a vote of MRMLS’ 12 member associations at their May meeting and to C.A.R.’s board of directors at their June meeting.

“Serving the needs of our members has been the driving force behind the calREDD® initiative from the start,” said REALTOR® Mike Silvas, CALMLS chairman. “The merger of our two entities would be a positive step forward for our members, and opens up new opportunities to provide choice, efficiencies, and new technology opportunities to real estate professionals throughout the state.

“We expect the merger to be seamless, with calREDD® and MRMLS participants experiencing, few, if any changes or disruptions to service,” he said.

In other news, calREDD® announced that it has secured exclusive rights to its MLS software in California and has taken over ongoing development of its software system. This change has been seamless to system users and was made in cooperation with calREDD®’s former vendor, Concentric Software LLC.

The mission of Pomona, Calif.-based MRMLS is to deliver, through local member associations, the most affordable, reliable, and convenient listing technology service available, and to provide products and services that support REALTORS® in maximizing use of property data to achieve business goals.

MRMLS Inc. is a member organization made up of 12 local associations of REALTORS® with a service area covering a large area in Southern California, and was one of the founders and integral forces behind the CARETS initiative. calREDD® is a service of CALMLS, a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.).News Release

Leading the way…® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® ( is one of the largest state trade organizations in the United States, with nearly 150,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

California Statewide MLS System Demo Available On-line.

Last year, after prolonged debate, the California Association of Realtors set out a plan to migrate all MLS services statewide onto a single platform. Dubbed calREDD (California Real Estate Dynamic Data), a committee was assigned the task to ‘develop the ideal MLS system without any pre-conceived ideas’ based on the premise of creating a single database with rich content for ALL California real property. In other words – starting from scratch, design your ideal MLS system.

Less than a year later, the calREDD system is in place. It has been in Beta test for some months now and recently started running ‘live’ with two Northern California Associations data. There was, and continues to be, significant debate on whether local, regional or a statewide MLS will best serve the needs of our members. There have also been significant strides made by some regional MLS’s to expand their existing platforms into mega-MLS’s. Our own MRMLS has been one of the leaders of that effort by expanding the system we now use into CARETS.

CAR has been providing demo’s during our last 3 state meetings giving us glimpses into the newly designed system. Most have come away very impressed. They now have a website dedicated to answering questions on how the system works, why the system is needed and a demo of the system. The demo takes about 16 minutes and gives a very impressive overview of what members might expect if and when the system becomes available to us.

Click on the logo to go directly to the calREDD demo site. Your feedback is always appreciated.


calREDD™, California Real Estate Dynamic Data, is a service of the California MLS, Inc. (CALMLS), a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.).  calREDD™ is being designed to serve as the statewide MLS in California.

calREDD™ reflects our long-term vision of creating one database with rich detail for all California real property, using advanced technology that goes far beyond current MLS systems.

calREDD™ has been created by C.A.R. in response to member demand and frustration with the current MLS environment in California. C.A.R. has heard repeatedly from its members that the current MLS environment is technologically outdated, inefficient, and too costly and does not adequately support the members in serving the needs of their clients and businesses.