Any of you on the ActiveRain real estate network are familiar with Lenn Harley. Lenn is a Broker in Maryland & Virginia who runs a very successful business largely out of her computer. Nearly every blog Lenn writes is geared toward making her phone ring whether it’s from a referring agent or from a prospective client. She is an expert on SEO and ways to do more business for less money. I am re-posting this recent blog of hers because many of us today are trying to ‘get back to the basics’ to weather this current housing situation. In case you’ve forgotten some of the basics, Lenn lays them out for you in just a few simple steps.
John MacArthur, a gentleman and a scholar, who uses grace and finesse to inspire agents in the office he manages, inspired me to render a bit of HARD CORE REAL ESTATE ADVICE.
GET BUSY. Do a business plan where you determine your market and your resources and and and work it hard. If the market changes, be nimble and ready to change focus with the market.
THINK ABOUT YOUR BUSINESS EVERY DAY. Remember that being a real estate salesperson is a full time job and get up in the morning and go to work, even if it’s down the hall. Put in as much time as you would on a salaried job including travel time, that’s about 10 hours a day at least 5 days a week.
PUT IN SOME OVERTIME. If you work 6 days a week, you’ll sell more real estate and just consider that overtime pay. If you work 7 days a week, you’ll soon have more business than you can handle and more money because you’ll be closing more sales with satisfied clients.
NETWORK WITH FRIENDS AND RELATIVES. There is business there, but only if you project a professional and successful persona.
LEARN THE MARKET AND WHAT PRICE RANGES ARE SELLING. Don’t pooh-pooh the small sales these days, one settlement will pay your rent or mortgage payment for a month.
LEARN TO USE YOUR COMPUTER PROGRAMS FOR PROMOTIONAL MATERIALS so you don’t have to buy them from your broker. Keep your virus protection current. If your computer is down you not only have computer repair costs, you may also have to rely on office support, which can be time consuming and costly.
BUDGET YOUR MONEY. If you have spousal income until your business is profitable, you are very fortunate indeed.
SAVE WHAT YOU CAN. If you have no other source of income, stay out of the mall.
DON’T SCRIMP ON AUTO MAINTENANCE. Automobile trouble will take you right out of business. Agents need not only a clean and comfortable vehicle, the dang thing must operate safely and reliably.
TAKE CARE OF YOUR HEALTH. Real estate practice is far easier if you can climb those town home steps, walk that country lot, drive all day showing homes and not be tired. Good diet and regular exercise will pay off in stamina and that will pay off in buyers and sellers knowing that they can count on you.
The above doesn’t sound like fun, does it? It isn’t meant to. HARD CORE REAL ESTATE ADVICE means working hard, planning your activities and follow through, day after day after day.
ENJOY THE WORK YOU DO AND YOU’LL BE REWARDED. If you have planned your work schedule, just completing the tasks on your daily list will be rewarding and you’ll realize a successful day.
Success leads to more success.